Cold email marketing is basically sending a email to some one without them subscribing to your list. This means that there are a lot of thing you need to be careful when sending bulk cold emails. So before you start cold email marketing be careful to the points mentioned below.
- Personalize the email to the recipient
- Keep it short and easy to reach
- A clear call to action
- Warmup your accounts
- Setup SPF, DKIM and DMARC records
- Do not use spam triggering words like DEAL, OFEER OR FREE
1) How to send cold emails with your Gmail or GSuite?
The Gmail is one of the most used email service in the world. The Gsuite is basically the paid version of the Gmail. If you use a free Gmail account, you are limited to sending a maximum of 500 emails in a 24-hour period, and a maximum of 100 addresses per email.
Gmail Free Plan Details
|Messages per day|
Daily sending limit per user account*
|2,000 (500 for trial accounts)|
Messages automatically forwarded to another account, not included in the daily sending limit
|Auto-forward mail filters|
Account filters that automatically forward mail
|Recipients per message|
Addresses in the To, Cc, and Bcc fields of a single email*
|2,000 total per message|
(maximum of 500 external recipients)
|Recipients per message sent via SMTP (by POP or IMAP users) or the Gmail API|
Addresses in the To, Cc, and Bcc fields of a single email. Includes email sent using smtp-relay.gmail.com or smtp.gmail.com*
|Total recipients per day|
Email addresses (recipients) count each time a message is sent; 5 emails sent to 10 addresses count as 50 total recipients.*
|External recipients per day|
Email addresses outside your primary domain, including domain aliases and alternate domains
|Unique recipients per day|
Each email address (each unique recipient) counts only once per day:5 emails sent to 10 different addresses count as 10 unique recipients*5 emails sent to a single address count as 1 unique recipient*
|3,000 (2,000 external, 500 external for trial accounts)|
If you are using a Gsuite account, ensure to set the DKIM records properly, before proceeding.
Use Gmass Chrome Extension
Gmass is the most easiest way to send bulk cold email using your Gmail or Gsuite account. The above video show’s how its done in a simple step. The next thing you need to worry about is pricing. Check the below setting for more details on the pricing of Gmass.
Gmass Free Plan
GMass already limits free accounts to sending 50 emails per 24 hours, which is well under Gmail’s own limits. The good thing about gmass is you can set a lot of setting to schedule your emails accordingly.
The individual plan start with 19 dollar per month. If you want know about pricing check Gmass Pricing.
2) How to send cold emails with Office 365?
So to start with go to office.com and get your microsoft 365 accounts. While you are there, ensure to get the business plan which starts with jut $5 per month for a user. Enter the required information get your office 365 email. I know this process is little bit complicated, if you are using a business domain. So I will leave a video guide to this below. So ensure to set the Records such as DKIM properly to land your email in the inbox.
Get a application to send emails using office 365 mail
After setting your account you need a application to connect your SMTP server to send bulk emails. For this you can use application such as mautic or Gmass. For details check the below video.
3) How to send cold emails using word & Outlook?
Yes, You read above right. Design your email in Microsoft office word and send the emails using outlook. The outlook is super cool because to start with outlook is completely free and also you can add any SMPT server including Gmail and other common SMPT services in a few clicks. If you want to know more about how I achieve this check this video below, where I explain it all.
4) How to built a cold emailing system to send unlimited emails?
This is super cool, and before you think that this is complicated to setup, Let me tell you that you don’t need to. You can place a order here and get your setup ready in no time. Once you place a order they will setup a emailing system using Postal and mautic. Mautic is an open-source, marketing automation system and is mostly used as a self-hosted email marketing solution. Postal is a complete and fully featured mail server for use by websites & web servers. Think Sendgrid, Mailgun, or Postmark but open source and ready for you to run on your own servers. Postal was developed by a Tech Media to serve its own mail processing requirements and then decided that it should be released as an open-source project for the community.
- Postal will be your SMTP server to send emails
- Mautic is the application used. Basically setting auto responders and other automations.
The above contains the most beginner friendly ways to send bulk emails using most common application. If you want a professional solution, I would recommend the Method 4, The one with mautic and postal smpt. Other than this also there are other cold email service providers such as woodpecker, Saleshandy and Snov.